MURRAY INTERNATIONAL ANNOUNCES
NEW MARKETING GROUP STRUCTURE
Carnegie Group
15 November 1999
Murray International Holdings (MIH), the business
owned by David Murray, has stated its intention to develop its
marketing interests following a restructuring of the Group’s
core activities.
David D Murray, son of the Rangers chairman, and Jim MacDonald,
the managing director of MIH, will direct Carnegie Marketing
Group (CMG).
The marketing group has reshaped its business divisions to form
new limited companies – RESPONSE, Carnegie Public
Relations, Carnegie Hospitality, Carnegie Sports Marketing,
Sign Workshop, Carnegie Sports International (NZ) and Parallel
Murray Management.
CMG also announced the formation of Carnegie Information Systems
Ltd (CIS) - a technology business designed to meet the increasing
demand from sports clubs for fast, accurate and direct communication
with customers. CIS was awarded its first contract by Dunfermline
Football Club earlier this month.
David D Murray, explained, “The restructuring of Carnegie
will allow us to exploit the gap in the market for a more focussed
outsource consultancy group. It is clear that there are significant
opportunities for a group such as ours to provide a comprehensive
marketing service to the UK’s top companies.
“While sport has always played an important part in our
development, up to seventy percent of our turnover is generated
through non sports activity. For example, we manage specialist
marketing services such as public relations for KLMuk, call
centre management for low cost airline ‘buzz’, corporate
signage for Honda, and hospitality for some of the UK’s
leading legal and accountancy businesses.”
Carnegie Marketing Group is expected to have an annual turnover
of £10 million in its first full year of operation and
employs 500 people across eight businesses.
David D Murray, continued, “The restructure of the Group
has allowed individual components of Carnegie to develop their
own identities. It also allows us to be client-led both as individual
companies and as a full marketing services group.”
More Information: David Southern, Tel: 0131-624
0800 / 0370 483567
